Rumor has it, Volvo will be out of business.
A recent example comes from the Huffington Post, 9 Iconic Brands That Could Soon Be Dead. Ironically, just two days before that article appeared a very favorable article from the Huffington Post, Car Review: Not to Be Outdone, the 2014 Volvo S60 Offers Safety First.
I believe Volvo will be around for a long time. Granted the brand has a bit of catching up to do. Based on what I have personally heard and seen from the proverbial horses mouth, the future looks to be very exciting. The next generation on all Volvo products will be the 2016 model year expected to arrive at dealerships sometime in 2015.
The design direction of Thomas Ingenlath,
Thomas Ingenlath, Head of Design Volvo Car Group
“Creativity is thriving in the Swedish society. This includes design and technology as well as the fashion, music and art scene.
We use this as an inspiration for creating a new kind of attainable luxury. Our future cars will show that there are new, exciting ways to express the soul of Sweden.”
“In my opinion, Volvo design has always had a certain authority. We aim to extend this calm, intelligent and strong side of our brand with a greater potency, modernity and expressiveness. Concept Coupé clearly expresses this direction.”
This article will describe what to look for in the coming year.
Volvo Plan: 1 Platform for All Cars
So, in conclusion, rumors are just rumors. Stay tuned and follow this blog for more information.